If you are looking for real estate – Yelp has a large presence as does Zillow and Trulia. Zillow and Trulia are real estate syndication websites which sell those who register to search or ask for additional information as leads to Santa Clarita, and other, real estate agents willing to pay for it. Some pay over 15k a month!!!
People who are on Yelp for Santa Clarita real estate, for example, can pay for ad space. As far as those agents getting “better reviews or better placement” on Yelp by paying for their “premium membership”, Yelp states unequivocally that will NEVER HAPPEN! Yelp stands by their reviewing system, aka their almighty algorithm that “filters reviews” when those specific reviews trip Yelp’s “Mystic” coding.
This Santa Clarita Real Estate agent on Yelp has over 20 of those “filtered” 5 star reviews not being shown publicly. I have called Yelp, I have had those clients call yelp, but it makes no difference in Yelp’s eyes. Yelp wants Yelpers!
The Santa Clarita real estate agents can pay to have their business appear “above the fold” on Yelp. This pertains to the Santa Clarita Realtor being at the top of the page when you are searching for Santa Clarita real estate.
Yelp is a big dog in the game of review websites. I use it myself, but I do so carefully. Have you every wondered to yourself, can a person or business really only have 5 star reviews? How is that possible? That means in all their years, they have never had a bad dealing with someone who writes online reviews?
I remember when I was with the LAPD, the most “sacred” positions within the department required that an officer have a high felony recap. That means the needed to have a ton of felony arrests. With that many arrests, there is bound to be someone who complains, making the record and bringing the police officer under scrutiny. While, to the casual observer, any complaint would seem to taint the officer, in the eyes of the “special sections”, they believe it to “season” the officer. The same applies to a motor cop, which I was one, who writes 20+ tickets a day. Eventually, with that many negative contacts, there is going to be a complaint. Of course, if the allegations are super serious or if there is a pattern of misconduct, that would be bad in all circumstances. I’m speaking about the “working” cop’s record and seeing “unsustained” and “not guilty” complaints in their personnel record.
Yelp for Santa Clarita real estate agents has a place where those who “love yelp” will appear on page 1 with regard to the reviews they post. However, I have seen people having multiple accounts and who use various email addresses. Yelp does a great job of hunting these “false reviewers” down. But, as you can imagine it’s a time consuming process to do so.
Most times when we get a review for our Santa Clarita Business, it gets posted immediately, without delay on Yelp. However, as stated, if the person reviewing is not a “qualified” yelper, their review will go into the abyss of the “filtered” review locker.
Here is a link to our Yelp Page for Santa Clarita real estate.
I have also included a link to our Filtered Reviews for Santa Clarita real estate.
I use Yelp, but have found some great local, and away, service providers which have been exceptional, making the reviews negative I read on Yelp about them brought into question.
Review sites are not a perfect system. If you want to see what they may “really” be up to – Look at what they “get out of it”, and you may get the answer to why things don’t seem to match up when you are using their systems.
Wikipedia – that is a system which has nothing to gain but good information about things.
Review Sites – some monetize themselves by selling ad’s etc…
I know which is a cleaner business – Have a nice day.