Working all of the angles with your business

    Displaying your best side

    Realistically, this is the only side you should have in public view. Having said that, that should be the only side in all views. We have all heard about that particular “high view figure” falling prey to something that was despised by the public.

    Don't do that 🙂

    Approaching real estate by Paris911


    Common sense is Rocket Science

    Common sense, it is not over rated – it is under enabled. Most people have a good share, but there is something blocking it. Some people apply other's common sense by never being able to answer for themselves.

    They wait for their counter part to answer. Start thinking before you answer. Instead of looking of only one way to solve any problem or issue, force yourself to look at multiple ways in which to approach and solve a problem.

    It could be that you need to drive a nail into the wall. Besides placement, into a stud, into the drywall, etc… What type of tool are you going to use and why? Sure a hammer is a traditional tool, but what other things can you use and would any be better?

    Look around the problem from all angles – write down potential solutions then get feedback from those you are close too.

    Local gives you the edge

    The biggest keyword in today's world is “niche”. They say, all you have to do to be successful in business is to get your “niche”. Find a smaller section of the world that you want to do business with and build everything around that.

    To take over the world with your business is impossible, but you can make a heck of a dent if you were to develop a “niche” market.

    I agree with both fronts. I don't look at our Paris911 Brand as being with REMAX forever. I want to build on the premise of watching everyone and protecting everyone when they walk to the table to do anything with regard to real estate.

    However, our “niche” has been founded in Law Enforcement circles, Public Safety, Deputy Sheriff's, Police officers, Teachers and Fire Fighters.

    This was due largely to my background with the LAPD and with my subsequent Reserve Status. It made sense to my team and I. However, as with everything – a Niche does not last forever

    There comes a time when that “niche expands”, via word of mouth and by other things that you may not have been expecting. Call it the wondrous method of the “ever expanding Niche…”

    Don't sacrifice yourself

    Some in the world give up who they are in an attempt to adjust with what they think the world wants them to be. If they are in the business of selling wood chippers, the world view may be one of a LumberJack. Scarred hands, blisters, and the Rough and Tumble demeanor with that trademarked shirt…

    However, if that is not you, don't fake it. You will always be found out, eventually. You may be able to get away with it for a while, but lies of that nature are hard to keep up with.

    Watching out for number one

    Who is your number one? Is it you and your family? That would be a good start, but at some point, those whom you are serving in your business have to rise to the level of being, closer to your top priority.

    While some may say their clients are number 1 – that cannot/should not be so.

    Think about it, without yourself (you), you would not be able to be in business. If you weren't in business, your clients would never be able to utilize your services or use your product

    Stop lying to people. Be forward. You are not in the business, primarily to serve, protect or to help make people's lives easier. You are in business to make money. If you can make money, then you can be those other things and be the BEST.


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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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