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We also know that we write a lot. We learn how to write better. We read what other’s are writing and learn from their “mistakes”.
Mistakes or not – It is something you need to start doing if you are not as of yet.
Besides learning to write all over again – you should learn that writing blogs is much different than what you learned in school.
It is still important to spell correctly and to use correct grammar – but the formatting of sentences and paragraphs – you may want to consider something different.
One of the latest news letters from Copy Blogger talks a lot about this.
When people are reading a story on-line, they don’t read word for word – they scan the page.
A helpful way to write, to assist the reader is to use bullet points and title text.
While I’m currently blogging – writing this article – from my WordPress plug in app on my iPad, I am able to split up the text that I’m typing.
– Why is content important
– What people are reading when looking at your post
– Interruption marketing is not what people want
Content is king
Something that we all have to realize with the latest Google Algorithm updates – Content is what google is looking for when they are crawling the www.
Titles and bolded text
Scanning – that is the way people are reading blogs – they look for the most relevant content that serves their purposes.
People hate this. To have someone knock at your door from a service provider or a direct salesperson – at 5pm, while having dinner – this is something no one likes.
The same applies to those that are filling your mail box with their garbage.
You need to write content to be where people are searching for your service or product.
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