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    Why is branding amongst real estate agents so important?

    Real Estate Branding and youRE/MAX – Coldwell Banker – Realty Executives – Keller Williams – Century 21 – Dilbeck – Sothebys

    Real Estate branding is consistent amongst real estate brokerages.

    What about it becoming the “next big thing” amongst real estate agents?

    Most all Realtors brand themselves by their name.

    John Doe – Jane Smith, while they are nice names. They are not the same as a Brand.

    Even when you say the John Doe Group or Jane Smith and Associates, it just does not have the same ring as the “brokerage names” I mentioned at the start of this article.

    Even our name, MacIvor – Pronounced MacGuyver, is clever, and it would have been pretty easy to run with that as a brand.

    The “MacGuyver of Real Estate”, spelled MacIvor – you get the gist.

    But we wanted to completely break away.  And who’s to say there is no enough room for us to go that direction with some of our advertising like in the pay per click world and in our content creation efforts?  No one.

    Proving that is it not too late to change from your name being your brand to something really different.

    You don’t have to rebuild Rome.  You can start with the slow implementation of the brand you have created.  After a while, if it is something people are going to “ask the question” of, then you have a winner.

    Be safe and check out the Slideshare presentation to see some of the highlights and tips as to why you should “recreate” your real estate brand if you are still “name dependent”.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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