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    Which pays off – Content or Pay Per Click?

    It depends on the age of those that are searching for you on-line.

    Apparently the section of the “Social and on-line Search” world are known as Millennials 18 to 35 year olds.  Your pay per click marketing campaign is not working very well with them.

    Bad Blackhat marketingThey are looking to the “organic” results within the search engine result pages (serp)’s.

    They understand what Google has been trying to do all along – with Google’s Penguin, Panda, Panda 2.0 and other cutely named updates, Google wants to put a leash on the “tricksters” and the Black Hat type SEO’s.

    Example.  Back in the beginning of the internet and search – a person that owned a business, that wanted a better on-line presence, could load a page with keywords.  

    If they sold insurance – all they had to do is take the word “insurance” and repeat it on a page thousands of times.

    When people were searching for insurance – that page/website was viewed by the “algorithm”, at that time, as being a site of authority.

    That Black Hat SEO technique was devalued and then the “linking” thing, buying links from “link farms”, was the next target.  These were websites that had been built for the explicit purpose of people paying for their website links to appear within the link farm websites.

    It may appear as confusing, but, bottom line for “Search” and Google is wanting to give their users the BEST POSSIBLE SEARCH RESULTS.  No tricks, no games, just the best, most authoritative websites at the top of the Organic Search Results.

    The Millennials get this better than I.  I’m about 9 years too old to be in that group.  18-35 year olds are in that group and they are very Web Savvy and Search smart.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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