Where do you focus with your business. At a time when prospects are hard to find, maybe discounting of your services is not the answer. If you offer a service, don’t take the easy road.
Make sure your product or service stands above the rest. Take several moments and get a pen and tablet. Start mind mapping. Write your business and or service name in the center and circle it. Then start with where your best clients come from. Draw lines to each then expand on each local or employment source.
Is your business dependent on lunch times as a restaurant might be? Do you offer a product that is embraced by those of us with “green” in mind? Is your business employment driven?
Find out by taking your last ten consumers. Then find out what walks of like share a common trait. Then explode! Get in there and dig in deeper than an Alabama Tick!
It is all about difference. We have been representing police officers, deputy sheriffs, and highway patrol officers since 1998 with regards to real estate. It has not hurt our Paris911 team a bit. In fact, some in real estate thought we were crazy. But, as with all niche branding, it has overflowed into other venues of business opportunities.
So hence our radio show in Santa Clarita. It is about whom you deem as important to your business. Get in or get out. Remember, Yoda said, ” try, try not. Either do or do not!”