Don’t they say that pictures are worth 1000 words. I don’t know if I’d agree all across the board – but I will tell you that the Search Engines know what pictures are and if they have been added without care.
It’s like this, do you care about the search engines and them being able to return the best results to those that are inquiring? I know they care about what you are writing. In fact, when they are crawling around the internet viewing stories, those with photos that have embedded get higher rankings, if all else is equal.
There is a way for you to make the photos the most accurate renderings of what they truly contain and are about. If you are writing a story about the way you make donuts and have a photo to embed, don’t embed the photo of a car and call it a donut.
Make sure you are not linking the photo, that is relevant and a part of the article you are writing, to somewhere else on line that has nothing to do with the article. If your article was about donuts and you embedded the photo of a donut – then you took that photo and linked it to a casino or porn site – that would be BAD. Not only from a visitor point of view – but the search engines would definitely have a problem with that.
When we go out and take photos of our clients homes we are selling. I take all of the photos and rename them when I return to the office. I don’t want the photos to be named a series of numeric characters. That is meaningless to the search engine spiders. (search engine spiders – those bots that crawl along the World Wide Web and bring back relevant Intel and have that information applied to search)
I want each photo to have a description of what it is of. “The kitchen with granite counter tops at 1234 anywhere street, Santa Clarita CA”.
It maybe long – but that name has given a good description of the photo. When those search engines are sending out their “reconners” they will see the photo, the algorithm is smart enough to deduce what the article is about, they see the photo (not literally), but they see the description, they they validate it, they might see where the photo is linked to – maybe another page within the same website about Kitchen Upgrades and the payoff contained when the owners do them. At that point, all is well in the world and your post, page or custom page in a non-word-press site, has just scored big.
One of my friends asked me if embedding photos was worth the time it takes to do it. I said with a resounding “YES”. It may take a bit of time – but it is worth it in a BIG way. Reach out to me if you have any further questions about the embedding of photos. Make sure you share and r/t this post. We are real estate agents that want to make others on-line efforts more successful. Thanks for reading and subscribe to our Tips – by heading over to our Main Real Estate Site and typing into the MacBoX the word “Tips” without the quotes. Many thanks.