I think it will be a matter of time, but unless they get a new “reputation” amongst the consumers and realtors – I think they may have to change their business model.
Some of the feed back has been poor to say the least when it comes to Zillow, Trulia and some of the other Syndication Websites. I have no cross to bear against them. However, I know some of my sellers do 🙂
When people are searching for local Santa Clarita real estate agents they come across our Paris911 Team at REMAX of Santa Clarita Valley and are astounded to find out how many actually “active” listings are currently on the market for sale.
The first thing they usually ask me is if I have access to the listings that the real estate syndication sites do. I reply in the affirmative and they then ask why our websites show many fewer listings that are for sale in the Santa Clarita valley cities.
That is when I give them the “rest of the story” and why the real estate syndications had been built in the first place. I also cover their main focus – that is to turn a dime from agents signing up for their “lead generation” capabilities.
It either costs $$$ to be on top of the organic real estate keyword loaded search engines – or it takes time. While The Paris911 Team at REMAX has a bit of both – we have chosen to invest time in the building of our brand and client base.
We do this by the publishing of content. Talking about our craft. Speaking with those of you that are looking to buy or sell homes, condo’s or town-homes. We have also branched out into the local Radio World and speak about real estate and to the other local business owners in the Santa Clarita Valley – those that have a product, service or something else to talk about.
Back to the money thing. We don’t bring in tens of thousands of dollars each month by selling people’s personal information to other real estate agents. We are the agents that represent people like you. Those that are searching for the BEST Santa Clarita real estate agent that is able to be found.
We hope we fill that bill. Because the BEST is such a tall order – we are always very respectful of your choice. Be Safe – Talk soon…
Have a listen and please let us know what you think by commenting on the Podcast or below in the comments.