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    What type of marketer are you – Permission, Interruption or Spammer

    Are you the type that find’s a new email address and “opts” the person into your newsletter?

    You might be the type that knows the Email address is for a Real Estate Agent and you happen to run a business that sells Real Estate Agent’s Leads.

    This happened to me this morning and I am going to effectively use it to make a Point about Permission versus Interruption marketing.

    Here was the email I received out of the blue this AM:

    This was the subject and the view I received from my e-mail inBox:

    whats wrong with interruption marketing

     

     

    It looks personal enough – in fact, I happen to know a Wendy Johnson or Two…  (I suppose if it was not Wendy and a name like “Amhalghaidh” – Which is Scottish – from my Roots – I would have not been as likely to have opened it…)

    At first glance, I’m thinking there might be something wrong with the Home we helped a recent Wendy and her husband buy, or they have a question they are unable to write in an email – to us our Clients and their well-being is Number 1.

    So I click on the email, (btw – The Connor (2) indicates I responded – when I first saw this marketing company’s email – it did not have that – just  “Wendy, Connor Please CALL me”.

    This is what the inside said: (italics are mine – not on the original)

    Connor,

    I recently had a request from a customer for information about property in Stevenson Ranch.  Since I’m located in Missoula, MT, I am looking for someone closer and better suited to help them out.  My team has spoken to them and they are serious about this request and looking to do something fairly soon.  I’d like to get this out to you right away, can you call me as soon as possible? You can contact me at406-532-5572.

    Best Regards,

    Wendy Johnson
    Regional Manager
    406-532-5572 

    A couple of things come to mind – I think maybe I had a dealing or referred business to this “Wendy” in the past?  Or maybe she is a past client that we helped to move to Montana?  So as I am racking my brain to figure it out – I scroll down to below the fold and see the following:

    If you do not wish to receive future e-mail communications from me, write to me at the address above, or click here to unsubscribe.

    Real Estate Pipeline is an independently owned and operated real estate advertising services company for real estate firms and other real estate related entities.  Real Estate Pipeline does not work directly with any real estate buyers or sellers.  We do not receive any commissions or fees from any resulting transactions.

    “The old Below the Fold Trick”.  The attempt to try to make the receipitant better – letting them know they are not going to take any of their commission.  However, they do ask for a fee to give “leads”.  Apparently the “spam” email that has been engineered to appear as if coming from a friend is FREE!!!

    Want a better way?  Get out there and start writing content and adding value to Real Estate.  Also – Spam is Still Spam under the guise of wanting to send an apparent “personal” lead to a Real Estate agent.

    Way to go Montana and Real Estate Pipeline – BE Careful and BE Safe.  If I’m not mistaken, Real Estate Pipeline had a different name before? – Comment below with your thoughts please, I would love to hear them…

    UPDATE:

    I responded back to the email that was sent to me telling Wendy, “Shame on her” and she responded with the following:

    the only agents that email this kinda stuff are the ones not making any

    Kind Regards, 

    Wendy Johnson
    Regional Manager
    Real Estate Pipeline
    406.532.5572

    I suppose that she wanted to include the word “money” after “making any”? – but her conscious got the best of her, or their power went out in Montana at the Regional offices of Real Estate Pipeline.

    To our Business Members and Readers – this is the “wrong” way to get a client for life – Enjoy your day!!!

    Trackback from your site.

    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

    10 Responses to “What type of marketer are you – Permission, Interruption or Spammer”

    • Kelly Mitchell

      Written on

      Thanks for posting this. I got a similar email from Wendy and Googled the number as I always do when I suspect a spam scam. Sure enough my search took me direct to your post.

      You are saving people valuable time! Thank you. I’ve told her to stop spamming me. We’ll see what she comes back with.

      Reply
      • paris911

        Written on

        Spam is a losing battle for all of us. One of the new things I have found – recommended by Chris Smith – was unroll.me – check it out – It has been able to tame my inbox – maybe it’ll work with yours – my BEST…

        Reply
    • Shagufta

      Written on

      Thanks for all this, as before callinhg or emailing I gooled and found this posting. Saved me a lot of time to identify the Perpetrator.
      Thank again.

      Reply
    • Bradley Gill

      Written on

      Got the same email today…she changed it up a little and asked if I was interested in assisting with a “relocation buyer.” Kinda figured it was spam based on her email address and area code.

      Thanks for the great post…by the way, I’m using unroll.me and it works great! Saves me tons of time filtering my spam folder myself!

      Reply
    • Joyce

      Written on

      Thanks for the post. I received an email from her. but the was NO “below the fold”. There was no indication that this is a spam. This is what I received:

      Hello Joyce I am looking for some help in your area. A customer of mine, Paul, is looking for some property. If you have time to help them, I would greatly appreciate it. Please give me a call and I can fill you in on all the details. I can be reached at 406-532-5572. Hope you have a great day! Best Regards, Wendy Johnson Regional Manager

      going to try suggestion with unroll.me,…thanks again!

      Reply
      • paris911

        Written on

        Thanks Joyce – I’ll call you tomorrow as soon as I’m done with my reserve duties with the LAPD – many thanks…

        Reply
    • Dana Brown, CRS, ABR, GRI Realtor

      Written on

      Well, tonight was my turn! I sat at my computer to return some emails and discovered “Wendy” was looking for help for a customer of hers – Larry. I emailed her back to say I would be happy to pay a referral fee upon closing to a licensed brokerage. I suspect I will not hear back. Thank you, all, for the great alert about Real Estate Pipeline….

      Reply

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