What is my content mojo and real estate blogging strategy

    Finding your online marketing mojoThe nice thing about being online is that you too can be an expert 🙂

    While that statement is a bit “tongue in cheek”, just look around – isn’t everyone an expert these days?

    What got me out of bed at 2:30am to write this post? I’m not sure, but this one was burning at the base of my skull and just had to be unleashed.

    I attempt to do 3000 words a day in content writing. Some days the “water” flows much faster than others. Sometimes, it’s hard to shut the valve to get the “Water” to stop flowing.

    Others, while I pump and pump, it seems that every word is a challenge – but push through I do.

    When people ask me about “inspiration” and my “why”, I cannot help but think of myself coming from a place of mysticism. As if writing “content” is some ancient art of gaining business or exposure.

    If you remember “Qui Gon” from Star Wars, he was said to be in the “old ways” referring to Jedi Mysticism and the “old religion”. I sometimes feel like that.

    “Not that I want to dress like a Monk and walk the scorched Earth selling real estate, although that does sound like the beginnings of a “niche” market.”

    With so many of my fellow realtors paying the large syndication websites for leads, and with some being very successful with obtaining and closing them, I cannot help but feel that maybe my ways are “outdated and old”.

    Is it worth the time that I am spending online?  Punching the keys to build valuable content for those that are interested in real estate? Writing about the experiences that I and my clients have had while selling or buying homes? I do know, that for many of my clients, my articles give hope.

    My clients have commented that even, “comfort and reassurance”, have been gleaned from articles produced by myself about their situations and occurrences within the real estate trenches.

    I could save time and just pay the large real estate syndication websites and other portals for leads. I could step away from the computer and not take the hours a day it takes to publish my “Mojo”.

    However, I think I won’t. I know I am better from writing. My clients are better from reading. Even if my articles don’t hit home runs with traffic, I feel good about being able to direct a client to the one that fits their needs.

    For example, maybe a client is stumbling around in the dark about closing costs – I write an article and maybe do a video talking about what “closing costs” are in real estate.

    It’s my pleasure and I hope you find your Mojo and realize that it appears that “Content Marketing” is coming around again. Now, go grab your sword!

    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.
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