If you look at typical business and refer to them as Gates – then the “better and new way” can be termed as “gate jumping”. Trust Agents by Chris Brogan and Julien Smith Does a great job in explaining this in further detail.
However, with regard to the world at large and dependent on my memory(from reading the book 15 times thus far), here are some examples.
Sotheby’s Auctions was the Gate – the Gate Jumper was eBay.
Pacific Bell / Mountain Bell / AT & T was the Gate – the Gate Jumper was Skype.
If you can wrap your mind around that – then you can wrap your mind about our Paris911 Radio Show – SCV Moves.
Here is a typical response from a person that inquires about our show:
Sure thing…. I’d love to have you on the show.