When you have a staff, there is a lot of damage that can be done at the the Proverbial “water cooler”.
The interesting thing is that the most damage does not come from your direct staff.
They are typically glad to have a position and to be on the payroll.
In real estate, that “staff” typically comes in the formation of a real estate team. Buyers agents wanting to not worry about leads and where they are coming from.
Agents that don’t want to pay into the “advertising model”, and that can rely on a team leader or two that will give leads, give training and provide support in many ways.
Working for and with agents with an Established Brand has benefits that are worth exploring.
Within real estate, it also helps to have a team that believes in the Team’s Brand.
Our’s is known as the Paris911 team. We are local Realtors and serve the Greater Los Angeles areas and where we are headquartered in the Santa Clarita Valley.
We have a Team of Three Full Time Buyers Agents. They are great and I’d say they are the best in the real estate business. 🙂
They are not new to real estate, but have fallen in love with our team and the way in which we operate.
They are also “on board” because of our lead generating capabilities, each of our Buyers made more in the way of commission during 2013, than they ever had. That is when working for another Team or by themselves.
Now that you get the gist of a team and how they operate in real estate, I will give you my “Watercooler” thoughts.
Within each team, there may be an assistant. One that gets paid hourly. Those assistants are responsible for coordinating transactions amongst other things for the team.
They are typically the “right hand” of the Team leaders and the Listing Agents.
Some “non performing” real estate agents don’t have time for much else than to gossip. You will find them in the “agent’s room” at any real estate office.
The Gossiping agents make their rounds up and down the halls, knocking on doors, to spread their stories. They also find that if the real estate company has an “inside lender or inside escrow” company, that is a great place to spread their gossip.
Sometimes, this is not a good use of time. In fact, most times this is not a good use of time by the agent that could be procuring new business or messaging and connecting with past clients.
But, try as you might, it still continues. It’s when they start to attempt to spread dissention amongst your agents and staff, where the line must be drawn.
Making up stories and inquiring about the “innerworkings” of the team’s day to day operations can get one of your team members into big trouble.
That is why we explain to our team that most that “engage” in this activity are all about “smoke and mirrors”.
We also make sure they don’t get involved in the banter that is started by one of these “gossiping real estate agents”.
If they are asked, “How’s Business”? Respond with “fine”. If they are asked to expand on that, be rude and say you are busy and to talk with Paris or Connor.
I guarantee you that any other information, if told to agents of this type, will be manipulated to start a new rumor in the company. And I also guarantee that new “rumor” will make it’s rounds back to the Team Leaders in ways you could not have imagined.
By all means, that is the intention of it, isn’t it? To try to derail and move the team off of the goals they have set in the present time and future?
I was surprised how easily “salespeople” can be scammed. I came from a majority of my life serving as a LAPD officer. I cannot tell you how many times I had pulled over the violator only to hear, “I have only had two beers…” – only to find out they were wasted, consuming at least a twelve pack and even snorting a line or two…
I would have thought in real estate sales, that those “selling” would be more aware of what others, that were trying to “derail” their efforts, would try in the way of misinformation.
It still continues to this day. We cannot all live in a vacuum. We cannot all “get along” apparently and it’s from agents, with actions, like those that make the “good agents” shine above the crowd in the public sector and amongst the savvy home buying and selling clientele.
So, to those agents that are like this. That strategize to spread bad intel and misinformation about their competition.
Good on you – that leaves the rest of us to work with the home buying and selling public, because you will be found out, eventually!!!