It does not take much to post a video on line then into your website or blog. In fact, it is a very important “new” aspect of your business if you have not been doing it yet. There are several things you can do to place your Local Santa Clarita Business up in lights.
If you are concerned, as I was 🙂 , with getting discovered – I have stopped worrying about it! You can start simple, how about a video walk through of your website, showing it’s features, or just that you have one and how to best navigate it.
On our Mother Site with Santa Clarita Real Estate, Paris911.com, we have a link, Between the “subscribe here block” and the 15 NEWEST LISTINGS… on our home page, that will take the viewer to a page with pictures and descriptions of Chickens. (seriously – go and see) Your eyes are not deceiving you – Chickens, the mostly flightless bird we love to eat… Does it have anything to do with real estate – No – but you cannot expect us to be business all of the time.
Point being, have fun and don’t beat yourself up if you screw up. I still make mistakes on a moment by moment basis. Before you buy into some fancy new internet video platform – make sure you have the staying power. Once you cancel a service that hosts things that you have plugged into your websites or blogs – it can be a mess to remedy. YouTube is free and works well, with video’s up to 10 minutes in length (if you do a lot – they will grant you the 15 minutes at some time in the future). You will find, as I have, that more than 5 minutes starts to be quite a problem for most people to watch.
Keep it simple, let people know about you and your business, your business philosophy and what value you add to your given industry. The Video is not to be used as a slam fest or a platform to elevate you on top of a pedestal to be worshiped. Those video’s do no good and turn folks off quick. The video should give necessary information, fact based Intel, that will shed some light on an otherwise, “not very well known” subject.
When people finish viewing your You Tube Video, the screen will show other related videos. Most of the new videos that are showing up on your screen are not by you and are not about your business. This is something to be aware of. That is why we have started to use a Video Platform that is self hosted on their site with nothing but the video being depicted that we upload to the Service. (btw, if you click on this link I get credit when you sign up – it does not matter to me if you use this link or visit the website directly http://easywebvideo.com – that is how much I believe in the product and I don’t talk about anything that I would not use or believe in myself).