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    Using Video with your Santa Clarita Business Advertising!

    It does not take much to post a video on line then into your website or blog.  In fact, it is a very important “new” aspect of your business if you have not been doing it yet. There are several things you can do to place your Local Santa Clarita Business up in lights.

    If you are concerned, as I was 🙂 , with getting discovered – I have stopped worrying about it!  You can start simple, how about a video walk through of your website, showing it’s features, or just that you have one and how to best navigate it.

    On our Mother Site with Santa Clarita Real Estate, Paris911.com, we have a link, Between the “subscribe here block” and the 15 NEWEST LISTINGS…  on our home page, that will take the viewer to a page with pictures and descriptions of Chickens.  (seriously – go and see) Your eyes are not deceiving you – Chickens, the mostly flightless bird we love to eat… Does it have anything to do with real estate – No – but you cannot expect us to be business all of the time.

    Point being, have fun and don’t beat yourself up if you screw up.  I still make mistakes on a moment by moment basis. Before you buy into some fancy new internet video platform – make sure you have the staying power. Once you cancel a service that hosts things that you have plugged into your websites or blogs – it can be a mess to remedy. YouTube is free and works well, with video’s up to 10 minutes in length (if you do a lot – they will grant you the 15 minutes at some time in the future).  You will find, as I have, that more than 5 minutes starts to be quite a problem for most people to watch.

    Keep it simple, let people know about you and your business, your business philosophy and what value you add to your given industry. The Video is not to be used as a slam fest or a platform to elevate you on top of a pedestal to be worshiped. Those video’s do no good and turn folks off quick. The video should give necessary information, fact based Intel, that will shed some light on an otherwise, “not very well known” subject.

    When people finish viewing your You Tube Video, the screen will show other related videos.  Most of the new videos that are showing up on your screen are not by you and are not about your business. This is something to be aware of. That is why we have started to use a Video Platform that is self hosted on their site with nothing but the video being depicted that we upload to the Service. (btw, if you click on this link I get credit when you sign up – it does not matter to me if you use this link or visit the website directly http://easywebvideo.com – that is how much I believe in the product and I don’t talk about anything that I would not use or believe in myself).

    Easy Video Platform
    Click here to see more about Easy Web Video

    For an example of a Video we just uploaded with Screen Links and Rerouting when the video finishes – Check our our SCV Market Update.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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