Using the internet to sell houses in The Santa Clarita Valley

    What is the internet all about? When did it become so popular? We have Gates and Google to thank when it comes to the internet and over 90% of the home buying public searching on-line for a home to buy before contacting a real estate agent.

    To prove my point, look at the success that the real estate syndication websites have had. They take a sellers listing and use it to drive leads into their system so they can sell those buyer leads to the agents that pay most handsomely for them.

    That is their business model. By the Syndication sites doing this they can then pay for writers, copy writers, HTML experts and many sales and IT professionals to pitch their sites all over the World Wide Web. That is why their websites are hitting at the tops of the Search Engine Results Pages – the SERP’s.

    When you search for real estate, with the REMAX Brand and the Coldwell Banker Brand you are going to come across Syndication sites like: / / / / / / and others. These websites take a sellers listing, by assumption and not by direct approval, and advertise it. They upload the same photos the listing agent uploaded. They take the exact data the listing agent compiled and publicize it.

    While it may not seen fair in many circles – this is how the machine works. It cannot be stopped at the present time, it can only be monopolized. That is why we take full advantage of this knowledge with our real estate sellers. This why The Paris911 Team at REMAX has embraced a Technological business model with our Relational one.

    If you are going to approaching selling your Santa Clarita, Valencia, Castaic, Canyon Country, Newhall, Saugus or Stevenson Ranch home, make sure you hire a real estate agent or team that holds the same ideals as their core values. It will mean the difference between your success as a real estate seller and victories as a real estate buyer.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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