What is the internet all about? When did it become so popular? We have Gates and Google to thank when it comes to the internet and over 90% of the home buying public searching on-line for a home to buy before contacting a real estate agent.
To prove my point, look at the success that the real estate syndication websites have had. They take a sellers listing and use it to drive leads into their system so they can sell those buyer leads to the agents that pay most handsomely for them.
That is their business model. By the Syndication sites doing this they can then pay for writers, copy writers, HTML experts and many sales and IT professionals to pitch their sites all over the World Wide Web. That is why their websites are hitting at the tops of the Search Engine Results Pages – the SERP’s.
When you search for real estate, with the REMAX Brand and the Coldwell Banker Brand you are going to come across Syndication sites like: Realtor.com / Homes.com / realestate.com / Trulia.com / Zillow.com / Redfin.com / and others. These websites take a sellers listing, by assumption and not by direct approval, and advertise it. They upload the same photos the listing agent uploaded. They take the exact data the listing agent compiled and publicize it.
While it may not seen fair in many circles – this is how the machine works. It cannot be stopped at the present time, it can only be monopolized. That is why we take full advantage of this knowledge with our real estate sellers. This why The Paris911 Team at REMAX has embraced a Technological business model with our Relational one.
If you are going to approaching selling your Santa Clarita, Valencia, Castaic, Canyon Country, Newhall, Saugus or Stevenson Ranch home, make sure you hire a real estate agent or team that holds the same ideals as their core values. It will mean the difference between your success as a real estate seller and victories as a real estate buyer.