Then you have billboard advertising in Santa Clarita Valley

    Top Santa Clarita realtorsI remember back in the heyday of real estate, when we used to have one of the large billboards for advertising. It was very expensive and the ROI, return of investment was hard to quantify.

    I will tell you what it did – it gave our business name recognition amongst the masses when it came to real estate and when dealing with agents and realtors we did not know.

    It was like “auto identity” We would have a dealing with someone we did not know, and then they would say, “Hey, I saw your billboard..’ Yes, for the connections in business – it worked well.

    Today, with everything being online, and with us continuing to “tap out” than channel, print media, large scale advertising and more “traditional” methods of advertising are making a come back.

    We are currently in negotiations with one of the billboard companies in Santa Clarita Valley and look like we will be pulling the trigger on getting back on the “big scale” advertising scene again by the end of September 2015.

    Here are a couple of concept boards I came up with. With billboard advertising, Less is More.

    You don’t want to have any more than 6 total lines of text from top to bottom. You don’t want any confusion as to the what the text reads. You don’t want any of the items to be blurred and at the “visual snapshot profile” should be long enough to capture the entire meaning, while on the road, with one glance.

    Having a hot real estate partner does not hurt to have her on the sign. In this case, Paris MacIvor is my hot partner in real estate, and she has much better “curb appeal” than I.SCVnest Billboard ALL Paris

    SCVnest Billboard ALL Paris hair down

    Which one?  I’m leaning towards the second, as long as the photo background can be lightened up by the billboard production company.  at 50 MPH, that is 75 feet per second(fall back to my traffic enforcement days on the LaPD motor and having to testify against “traffic ticket expert” attorneys). I’d say a drive maybe have better than 3 seconds to take this in. I believe even with 2 seconds, it would be able to be absorbed..

    The center message “For ALL your Real Estate Needs” has served us well in the past and does not have the “bloat” associated with other real estate “taglines”.

    Some of my favorites:

    Serving you because I cannot serve myself!

    Your real estate consultant for life

    We know where you live

    Doing things for only #1 can do

    Everything I touch turns to SOLD

    Say Hello to a Good Buy

    Love a lot? Call a Realtor…

    Keeping it REALestate!

    You can call me stupid as long as you call me!

    Some are better than others, but all are self serving and create tension in my mind.

    Simple is better. Then, at the bottom, in the white impact font, we have the “legaleze”.

    The RE/MAX #1 Logo on the right. I may go back to the smaller version so it does not overpower the website brand nor Paris.



    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.
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