The Santa Clarita Housing Market update – It’s Christmas Eve

    I won’t get too much into our report that I prepared on Christmas Eve. However, I will state I know that the Santa Clarita real estate and housing market is going to kick off in 2014 with a Bang.

    Or maybe even a boom! Currently, the real estate prices (listing prices), are increasing above and beyond the sales prices.

    UPDATE for the Santa Clarita housing marketThis is a case of the “word on the street” being more believable than the factual data from the local Boards of Realtors.

    I will also have to throw some blame at my fellow agents. In the “rush” to get a real estate listing, they are over promising and under delivering.

    Real Estate agents should be expert sales people. They should know what is going to sell and for how much, at least within a few thousand dollars.

    They also should be able to tell you about what your home is going to appraise for. If they have enough “productive” time on the job of selling real estate, they are going to have prepared that as part of their presentation.

    By chance if the appraisal comes back with a value on your home for less than the amount your Santa Clarita realtor told you it would sell for, they should be prepared to fight the appraiser with comps and intel from where they derived the value.

    They may not win the fight, but at least they did everything in their ability to get your home sold.  This is a necessary part of the business of real estate. We are not “anti appraiser”.  Agents and appraisers should be on the same team.

    Agents need to always focus on the client, if they do that, then they will have more business than they can handle.

    Here is the PDF reports for the Santa Clarita housing market.

    With the Slideshare presentation, you will see how the local cities are fairing. If you notice that a city has not “rung in” with relation to market data and homes selling therein, that is because nothing closed last week, example:  Saugus CA.

    Santa Clarita Housing market reports by Paris911


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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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