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    The problem with coming soon listings advertised on Syndication Sites

    Let me tell you a real estate secretYou know that coming soon real estate listings, the same as pocket listings, could be farces?

    They may be “made up”.

    I go back to my earlier days in Real Estate, at a time when publication print was the way to get buyers and sellers for Realtors.

    There was no police mechanism for these magazines.

    They would charge a particular price for admission. That would be the fee for the agents to advertise within.

    They may have had a full page, multiple full pages, maybe they paid extra for the cover or back. 1/2 page ads were also in play within those publications.

    At one time, they were as thick as Cosmopolitan Magazine!

    As stated, there was no Police Mechanism. There was no one “watching” to ensure the listing placed inside were real.

    The more “savvy” realtors would place toll free number capture extensions on all their ads saying “Recorded 24 hour Information” about the specific listing.  You called, then they called you 🙂

    It made many a Realtor very successful, but at the end of the day, some of the ads were not real. They were fake. They were made up in order to make money.

    The old “fruit of the poisonous tree”. If the agent you are working with lied to get you to work with them, is that a good or bad choice?

    Now, I have noticed that publication print is not what it used to be, but the internet sure is.

    Real Estate Syndication Websites, those that show up on Google’s Page 1 for most real estate related keywords, now have a “coming soon” or “pocket listing” tab displayed.

    Who is policing those listings?  Who is making sure those listings are really “coming soon” or actual “pocket listings”.

    The answer??  NO ONE!

    No body is checking because people are searching, clicking and giving up who they are.

    That information is then being sold to local real estate agents who are going to call you. Sometimes as many as a Dozen Real Estate Agents.

    Be careful how you are searching and know the difference between the MLS BEST and a Syndication Real Estate Website.


    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.
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