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    The Google Custom Search Engine for your business

    Searching with a custom search engineThe last estimates that I heard is that, in the United States, over 90% of the searching world uses Google.

    It is a trusted name, and it’s become a verb – “Googling” is something that people do.

    You can hear it in conversation and my kids have the information before I can recall it from my memory 🙂

    It’s impressive that today, everyone with a smartphone, is carrying the world’s knowledge in their pocket and can access it within seconds.

    How are people searching on your website?  If you operate a blog, you may have the search system enabled.  In this way, if someone types in a search word or search phrase, the content ‘best matching’ will render in the search results. And that is great.

    However, I have something that will do the job better and will access any of the websites you choose to enter into it.

    Google custom search engine for your real estate clients

    If you have not heard of it before, Google has a custom search engine.  It has a cost per year. I think I pay somewhere around $100.00 – but it keeps our clients on our resources and everything that I have ever written is loaded inside via my providing Google with the URL’s of the sites I want inside.

    I could even go outside of my own sites and enter in other websites that I think have “better or more accurate” intel.  However, I don’t do this 🙂

    I have had all of our real estate systems plugged into it.  For Realtors, if you have an IDX system that indexes pages on your website, your visitor can type in addresses or MLS numbers and will see them coming in on your custom google search engine.

    This is powerful stuff. They are using your website as the trusted resource, and they are staying on your brand to do all of their real estate questioning and hunting.

    If you want to see ours – I have placed our Custom Google Search Engine on a simple page within our main website.  I have also placed it on all of our blogs so people have access to every single real estate article and resource we provide to our clients.

    If you are one of those writers in the world that believe in answering questions, regarding your business/profession, this is a simple way for you to continually prove you are the expert in your field.

    Thanks for the opportunity to give you this tip and I hope you are able to implement it in the way you desire.

    Talk soon…

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

    One Response to “The Google Custom Search Engine for your business”

    • Kaye Swain

      Written on

      WOW! That is awesome. I will have to check into it further. I know when I started blogging over 5 years they offered that but at the time I only had the one blog. Now that I have a few – dealing with boomers, seniors, the Sandwich Generation, and real estate, that would definitely come in handy. Thanks so much for the info.


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