The Brand exists for the Clients and their advantage

    One of the most interesting things I had heard in my younger real estate days was from someone that did not understand Branding.

    They were all about their names and name. I explained that the most successful real estate agents had a team with a recognizable name.

    While that “name” was not how some real estate companies were founded – such as “Keller Williams” – It was how some of the largest and most successful brokerages were – such as RE/MAX.

    While most brokerages have a “name – RE/MAX and Century 21 – those don't have any reference to a human being's surname. Keller Williams – Coldwell Banker and others carry a human component.

    Some of the real estate syndication websites also have a “human name” as a part of their make up – but most of the super successful do not. Redfin – Homes dot com – Realtor dot com – Zillow and Trulia – are miss mash of letters consisting of consonants and vowels.

    Same with our Brand – in fact when people ask – maybe our brand is a bit different? It's different because it's ours.

    The top end of the real estate world is a very lonely place, or so I hear. However, we do manage to keep ourselves surrounded with the best buyers in the real estate world. We also keep close ties with the other Top Producing Realtors in the Santa Clarita Valley Cities and within the Greater Los Angeles Area.

    Those “inter dependent” relationships between real estate agent are what make the difference between a buyer and seller getting what they ultimately want.


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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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