I have to agree.
Today on the internet, you will find that you will be asked to “register” to do a lot of things.
The most successful businesses don’t require registration to get the “information” that you may need.
This information can be about car prices, available housing and product information.
Maybe someone online is offering you a white paper to see how the real estate buying process works.
I guarantee you that “white paper” is going to cost you to give up who you are.
Then what happens? Then you get added to some sort of a list.
Worse, you get your personal and private information sold to multiple parties online that are known as the “hacks of selling”.
The interrupter marketer rears their ugly head.
I don’t like registering online until I find something of value. I have to make sure I can identify who I’m dealing with and that I find registration to be of value to me.
Searching online for homes is no different. If that statement is true of a majority of home searchers online, then why do agents still mandate registration to be required to do so?
They are caught in the past sales cycles of old. They typically use pressure to get people’s attention.
They are the interruption type of marketer that knocks on your door at 0800am when you just got of the shower or at 6pm on a Sunday night after you just sat down for dinner.
This is the “old way” and is not tolerated by most in the world.
However, I suppose I am thankful they don’t “get it”.
There are only two reasons to register on any real estate search we offer on any of our multitude of online real estate search systems. And one of those is merely to contact me(which is not the only way to contact me 🙂 )
1. To Contact me – but my phone number and email address is everywhere online – so this is not a good reason for a person to register, unless they want to.
2. To get the listings you want emailed – directly to your inbox when they hit the market for sale.
Number two is definitely a better reason to register.
Some sites will give you a “taste” of the listings, then lock you out until you give up who you are.
If you find it a must to use their systems, then develop a fake email address before registering.
I am not alone in the thought process of not requiring registration.
I know a lot of other real estate agents that are too. Look in your local Market and reach out to them and use their search systems!
Thanks for taking the time to read my thoughts on registering to search for homes.
Be safe – talk soon.