I wrote this review, not all of it, on a Google Plus Review about Home Junction – I thought I would use our Real Estate Business Blog to expand a bit on some of the points I was making throughout my 5 Star Recommendation:
I have been in real estate since 1998 and at that time, if anyone remembers, the MLS and Search was left up to the “men behind the curtain”, a Wizard of OZ reference to Realtors and Real Estate Agents.
When we bought our first home, we were taken by the agent we chose to represent us. The arrogance and the power each exhibited – was amazing. I’m glad the playing field has leveled a bit with the “transparency” of the online real estate blogs and articles.
A few years later entered the “real estate syndication” websites. Those which take an agent’s listing – first without permission, now with “workaround” agreements between brokerages and boards of Realtors, and publicize it to the masses with more marketing dollars than the agent can imagine, effectively selling the agent’s leads back to them…
There were more than Syndication Websites – Due to the advent of the internet – It was like the wild wild west online. Agents were advertising other agents properties and most were going that way without permission. Then most of the Multiple Listing Service companies came out with agreements regarding syndication and as long as it was being done by a Licensed Agent who was also a “Realtor” in good standing, and as long as the “real listing agent” was shown on the advertisement – they were good to go.
There are several ways for a local real estate agent to “win” against the “large syndication machines” that are, BTW, for the most part, – publicly traded companies…
The power through money is hard for a local real estate agent to compete with. You are only as well known as Google thinks you are. And even they have a way for you to pay to get to the “top of their” search engine.
Don’t neglect the handshake and hug thing that works in business. It’s okay to sit behind a computer and bang away at the keys – but to hand your cards to people, perfect strangers, while you are out – directing them back to your Spatial Match search website – that is going to equate to $$$ in your pipeline.
My most effective weapon is Spatial Match MLS Search by Home Junction. This “out of the box” company and its core groups, part of the development, marketing and implementation side have built a Multiple Listing Service search engine that we are truly proud of and that keeps our clients “loyal” to our real estate team.
The search is sticky. It’s like nothing our clients have ever used. They come back for more. We find the engineers and technologically adapted clients love it a lot. Meaning, they seem to use more of its vast functionality than the other clients who also love it, just not for comps and statistics!
The system updates quickly, it’s easy to use and it has much more depth in it’s functionality than most of the “I’m going to spam the heck out of you” search platforms, that people searching for homes online are beginning to be scared to use.
It only takes a couple of times, when one of our clients is going off of the reservation, searching for real estate listings. They get several phone calls and spammed up the wazoo – just for inquiring about a real estate listing that seemed too good to be true. In the end, after they reached out to me, they found it was too good to be true 🙁
The links to specific searches is something that “breaks” the mold when it comes to an agent’s search.
Needless to say, but you are also able to embed specific functional maps in your website or blog. You can create more than just a link back to the specific search on the specific page of your website – you can embed that specific search on any page – rendering how you designed it.
You can then send that link to your client that was inquiring about real estate listings meeting that specific criteria.
When they arrive – they see, “Hi Bob – It’s Connor – here is your search!”
Facebook / Instagram / Pinterest / Google+ / Twitter – all of these platforms should be used by a Realtor that is trying to break away from the grasp of the “online marketing syndication websites” – With the “Specific Search” linking ability of Spatial Match – sharing specific properties is simple. You can also share any configuration you build on the specific map… BTW – those clicks come back to your website – not anywhere less – This is Super Important for your SEO plan…
I have this search on more of my sites than any other. It’s wonderful and I’m Blessed to have came upon Spatial Match and Home Junction several years ago when they were first getting started.
More – call me – I get nothing for referring them out and talking nice about their platform. If you are in my local market – don’t call me 🙂 – Be safe – Connor with HONOR.