To get into why some of the Santa Clarita real estate listings you are searching for and seeing are fakes – let me talk about what the Multiple Listing Service is.
The MLS – Multiple Listing Service is a system for housing the real estate listings that have signed contracts which are executed by Realtors and Sellers. These “Realtors” are brokers themselves and or agents who are employed, as independent contractors, by a broker.
Brokerages in Santa Clarita real estate are known by brands you maybe familiar with. RE/MAX of Valencia – Century 21 – Coldwell Banker, etc.. Most of these “brokerages” are franchises which a person(s) bought, which agents joined to be representative of that specific brand to represent buyers and sellers of Santa Clarita real estate.
Price of Admission to publish actual real estate listings online:
In order to be a Realtor to gain access to input real estate listings into the MLS – you have to be a Licensed Real estate agent. Then you have to join the trade organization known as “Realtor”. Said agent has to be a member of the National Association of Realtors, seen at Realtor.org – If the same agent is in California – then that agent has to also be a member in good standing with the California Association of Realtors.
The same agent also has to join and be a member of the local Board of Realtors governing and enforcing the real estate rules/laws and ethics pertaining to all member real estate agents. In the Santa Clarita Valley – our local Board of Realtors is the Southland regional association of Realtors.
BTW – the Brokerage where the agent works must also adhere to the same standards as the agent with regard to being a member in good standing with all the Boards of Realtors pertaining to their real estate jurisdiction.
If you are searching on an online system showing “pre marketed” or “coming soon” real estate listings, you are not searching on the MLS. You are searching on a real estate syndication website, who is not part of the Realtor Organization. There is no enforcement by the Association of Realtors when things are not represented clearly or when properties are advertised as being for sale when they are not.
I encounter several calls a week from people interested in Santa Clarita real estate who have been searching on these real estate syndication websites, only to have me tell them – after my investigations, that the listing they loved is not really for sale. It was being used as a hook to get them to give up some of their personal information so it could be sold.
There are other websites which are not Realtor Owned and Operated – some are trying to publish real estate listings with permission from the Brokerages and Agents, some use “work around” methods which in turn cause them to publish bad data!
Within the Santa Clarita real estate online search you will find via Google a lot of Ads which have been paid for, handsomely I might add, by local agents and big money real estate syndication websites.
If you look further into the search results pages below the real estate ads and local results, you will see SCVnest.com and our other real estate websites.
We always publish real estate listings directly from the Multiple Listing Service, which we are members in good standing of. Our real estate broker is adheres to the same high standards.
Foreclosures – Bank Owned and other distressed real estate listing searches on Google/Bing will reveal an entirely different world of real estate hack sites. Some of the sites which are “hack” in nature are primed to trick you into giving up some bit of personal information, only to sell it to the highest bidder. Leaving the victim, you, with having to change phone numbers, emails and home addresses because of the SPAM title wave they were hit with.
1 – Only register on Realtor Owned Sites
To avoid getting scammed – never register online for searching Santa Clarita Real Estate. Unless you are searching on a verified real estate MLS enabled real estate website owned by a true Realtor in good standing with the Boards of Realtors – NAR, CAR and SRAR!(if in Santa Clarita Valley). Other local areas in Southern California have different local Boards of Realtors chapters. Tip – also ensure the site you are searching within has a real live agent running it – look for a name and photo, do a quick google search.
This information has to be contained within the real estate agents own website. You should also be clearly able to see the agent’s name, agent’s brokerage, agent’s license number and the agent’s office address and local phone number.
About us – at the bottom of the SCVnest.com real estate website owned by Connor and Paris MacIvor at RE/MAX of Valencia.
3 – Fire a shot over the bow
You can also pick up the phone and call the agent saying, “I’m about to do a real estate search on your website, and I don’t want you to contact me. I want to search without having you call me and I will call you when I am ready…” – That works and is something that most Realtor appreciate, total buyer / seller transparency.
I’m Connor with REMAX and I’m glad to be of service. Misinformation is plaguing many of the online real estate websites. We have a real estate radio show hosted at HousingRadio.com where we dispel many of the rumors and lies which have been intertwined into webs of deceit within the online web. (poetic – yes – I’m proud of that!)