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    Sexy chimp looks like a woman eating a cupcake

    I know you are looking for the photo.  Unfortunately, this post is to emphasize that your “headline” on your article or blog post is totally critical to having interaction and readership.Reading the headlines at the supermarket

    When you are at the super market, have you looked, albeit as a captive audience, at the tabloids at check out?  Some have the best headlines, almost driving you to pick up the magazine and look feverishly for the article described in the headline.

    This is how you want your headlines to be.  However, do yourself a favor, don’t mislead.  If you construct a head line about a Sexy Chimp that looks like a woman eating a cupcake – make sure you deliver on that headline.

    When writing, answer questions, give great information and always remember that the things you “understand and potentially take for granted”, people will have questions about.  So start simple.

    In real estate, it seems that the beggining stages after writing an offer are not explained to the general public.  We have even had it told to us by some of our clients that they did not know what the next step was when they bought their first home with another in our industry.

    That is where our video’s and blog posts started.  Talking about the inner working in the real estate world.  Exposing the “man behind the curtain”.

    Here is a recent video we did about what “Not to do in escrow”.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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