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    Selling homes takes much more than taking out a newspaper ad these days

    I remember a time when I could take out an ad in a local News Paper and my phone would ring off the hook with calls about the home I had just listed for sale.

    Then there was the Yellow Pages – while not publishing individual homes for sale therein – We did have our local Santa Clarita real estate business placed cleverly within it’s pages.  This caused our phone to ring too – which is GREAT news for our sellers because we were attracting attention from the real estate buyers of the world searching the yellow Pages.

    Toll Free numbers used to be great – but since the Cellular companies stopped caring where the calls are going to, as long as in the USA, now toll free numbers don’t mean much to most.

    Today the thing that gets our Real estate Team’s phone to ring most is the writing of content.  I’m not talking about publishing books in written form.  I’m talking about publishing local Santa Clarita real estate articles digitally.

    We are able to do this via posts such as the one you are currently reading.  On this post you are going to see a Pinterest Photo that was shared from a friend of mine, a Canadian Realtor.  He started the Top Real Estate community on Google Plus.  With 4 moderators in the community, we have a lot of fun.  We talk about what sellers are looking for and what buyers need.

    We talk about our listings and with other local Santa Clarita real estate agents actively pinging and plugging their sellers listings in this Google Plus community causing escrows to close faster.

    The Private Sector Home buyer is also on G+ – those searching for local Santa Clarita real estate as well.  I received the following inquiry last week from a prospective buyer about a home that I had posted on G+.

    “Hello Connor, this is Cameron. I live in Palmdale and I saw the home you put on Google Plus that is on Bouquet Canyon road, would you send me more information about it…”

    While this was not a “I have a suit case full of money and want to buy the home you put up on Google Plus…”, type of inquiry, it’s still a better result than the Yellow Pages and newspapers once were.  We have over 23,000 visits per month from people to our Paris911 websites.  We have a lot of calls generated to our team about what homes are for sale and they themselves wanting to sell.

    If your real estate agent is still behind the curve with social media and if they think Facebook is for losers – have them contact me and I’ll bring them up to speed… 🙂

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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