What does it mean to be a top producing sales agent? – that typically means about 12 real estate transactions a year. Yes – to tout one as being Top = a Dozen Deals.
While that may not seem like much – that is a “higher than average” number in the real estate representation world. However, when you encounter a team that closes in excess of 80 a year, that is an entirely different game in the Real Estate representation world.
While it takes much more blood, sweat and tears – those Santa Clarita real estate teams that have these high closing numbers are in high demand. You have heard the adage – “It takes money to make money.” – The same principal applies to business, “It takes business to make business.”
There comes a time, as it did in ours, that it’s tempting dealing with our Brand from a position of “auto pilot”. However, that has never been our way. We became Realtors because we were taken advantage of when we bought our first home.
We were positioned in law enforcement at the time and developed as Real Estate agents with more of a “serve and protect” attitude when dealing with those that trusted us to represent them with one of the largest purchases or sales in their lives.
Looking back when we had those 10-15 transactions a year versus today when we are on goal to exceed over 100, we are glad our Protect and Serve client business model is still alive, well and sought out…
Sell your home sooner than later. While real estate markets around the nation are recovering not all homes are flying off the market. It’s a New Year and a great time to take a fresh look at the home you are trying to sell. That is if you want to sell. There is an often overlooked position with regard to homeowners. It would do a lot for agents to realize this. You may not want to sell 🙂
A great first step to gaining a leg up on the competition is checking out the competition. Schedule a time with your REALTOR to look at other homes currently for sale on your street or nearby. When you look at these homes consider what sets them apart from yours, what a home’s shortcomings may be, and where homes are priced in comparison to yours.
Before you priced your home to sell your REALTOR undoubtedly sat down with you and presented you with a CMA (comparative market analysis) so you should have a good idea of the price homes have been selling for and where your home stands in comparison. If you see that your home is priced at more than market value examine if it deserves the price you have given it.
Besides the CMA, which all agents should prepare, you may also want to consider your chosen real estate professional’s ranking within the SERP’s – The Search Engine Result Pages. If someone is looking for a real estate agent or looking to buy a home where your’s is for sale – It makes sense to hire a real estate professional that is entrenched on the first page of Google doesn’t it?
Price and condition matter when selling homes. If you need to make improvements do so, otherwise you can expect to have your home languish on the market for some time. Selling your home in a timely manner is largely up to you, listen to your REALTOR for advice on what you can do to capture a buyer’s attention.