What a loaded question from Sam, a new client of ours that found Paris and I on Trulia. There is nothing quite like the Money that is used by the Big Syndication Websites, such as Trulia. These real estate syndication websites take in of thousands of dollars each month from the real estate agents that join their lead generation services. Trulia uses that “moolah” to hire Experts in Search engine optimization and use the content, that is written by many Local Real Estate agents, to climb to the top of the serp’s (Search Engine Results Pages).
Trulia has different membership packages for real estate agents and is free for the consumer to use. (free from asking, Real Estate clients, for money – but the consumer will be asked for their personal and private information, at some point, if they need a question answered or inquire about a property)
A real estate agent can get a pro account – three different levels depending on the amount of listing an agent carries and how much exposure they want. Realtors can also buy a zip code – there are different levels of ownership with the zip codes. In the beginning they were all 100% available when they started their “higher level” of monetization. Today, most are sold out, having been bought by real estate agents that are hungry for leads.
The “pro type” accounts works mostly primarly for those agents that carry a large amount of residential listings. The “buy a zip” code or “local agent” accounts work with agents that are hunting for real estate buyers.
Either way, any real estate agent has to decide if paying those Fee’s to Trulia will give them a return that is better than “break even”. When their sales team calls you, they can tell you that it’s a “No Brain-er…” 🙂 How could thousands of real estate agents be wrong!
We did a lot of Blogging on Trulia – We also have our own “much more in depth” Santa Clarita real estate blogs. Today, I do not devote as much time to Trulia. We also used to have a pro account. Besides someone contacting us every once in a while, we are getting more leads by being the Local Santa Clarita real estate experts. We do this by adding value with the answering of Real Estate questions related to real estate in our SCV.
How do you spend your advertising dollars? If you are a consumer that is interested in real estate, do you trust those Real Estate syndication websites or would you rather use a Local Real Estate agent’s site? If so or not – tell us why… Thanks for reading.