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    Santa Clarita Trulia for Real Estate – Is it Better than Local Real Estate resources?

    What a loaded question from Sam, a new client of ours that found Paris and I on Trulia.  There is nothing quite like the Money that is used by the Big Syndication Websites, such as Trulia.  These real estate syndication websites take in of thousands of dollars each month from the real estate agents that join their lead generation services.  Trulia uses that “moolah” to hire Experts in Search engine optimization and use the content, that is written by many Local Real Estate agents, to climb to the top of the serp’s (Search Engine Results Pages).  Santa Clarita real estate linkedin

    Trulia has different membership packages for real estate agents and is free for the consumer to use.  (free from asking, Real Estate clients, for money – but the consumer will be asked for their personal and private information, at some point, if they need a question answered or inquire about a property)

    A real estate agent can get a pro account – three different levels depending on the amount of listing an agent carries and how much exposure they want.  Realtors can also buy a zip code – there are different levels of ownership with the zip codes.  In the beginning they were all 100% available when they started their “higher level” of monetization.  Today, most are sold out, having been bought by real estate agents that are hungry for leads.

    The “pro type” accounts works mostly primarly for those agents that carry a large amount of residential listings.  The “buy a zip” code or “local agent” accounts work with agents that are hunting for real estate buyers.

    Either way, any real estate agent has to decide if paying those Fee’s to Trulia will give them a return that is better than “break even”.  When their sales team calls you, they can tell you that it’s a “No Brain-er…” 🙂  How could thousands of real estate agents be wrong!

    We did a lot of Blogging on Trulia – We also have our own “much more in depth” Santa Clarita real estate blogs.  Today, I do not devote as much time to Trulia.  We also used to have a pro account.  Besides someone contacting us every once in a while, we are getting more leads by being the Local Santa Clarita real estate experts.  We do this by adding value with the answering of Real Estate questions related to real estate in our SCV.

    How do you spend your advertising dollars?  If you are a consumer that is interested in real estate, do you trust those Real Estate syndication websites or would you rather use a Local Real Estate agent’s site?  If so or not – tell us why…  Thanks for reading.


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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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