There are a lot of ways for our Relocation clients to search online. However, one of those ways is without spam, without fake listings and shows all of the “actual” real estate listings that are currently for sale.
This places those searching on some of the “large” online portals in a quandary. Some of the comments I get are, “that does not make sense, why would someone or some entity want to mislead us when it comes to searching for real estate by entering fake listings.”
The answer is, most of the time they don’t know the listings they are publishing are fake. Second, they are monetized by selling a person’s personal and private information to a local or not so local realtor.
Let’s talk about Fake. What a bad word, with so many negative connotations. However, there are ways for agents to enter real estate listings without them touching the Multiple Listing Service at the local Boards of realtors. Some of the real estate search sites publish those types of real estate listings.
Monetization – that is how those types of websites make money and roll in hundreds of thousands of dollars each quarter. The more people that give up who they equate to the more leads they can sell to the real estate agents willing to pay for them.
Here is a quick video about a system that my Paris911 Team at REMAX of Valencia CA has put into place to solve those issues.
It is directly from the Multiple Listing Service. The data renews and uploads via push from the local Boards of Realtors every 15 minutes.
To display this data – a person must be a Licensed Realtor, Under a Licensed Brokerage, and both need to be in good standing. There has to be a signed agreement by an entity called the Internet Data Exchange and the Board of Realtors must approve.
It’s not that the Real Estate syndication websites are trying on purpose to mislead the public, they are too big to police every single listing that is uploaded to their systems.
Searching the local Santa Clarita Valley cities for the real estate that is for sale.
Each of the following cities is MacBoX capable. At our Main Santa Clarita CA real estate website, Paris911.com, you will see something we call the MacBoX at the top of the screen.
Type any of the following cities into it to see all of the currently available real estate listings.
- Canyon Country
- Stevenson Ranch