The Santa Clarita Multiple Listing Service – MLS – Seller Applications

    Santa Clarita multiple listing serviceThe MLS – Multiple Listing Service. Is where those homes, listed by Realtors, are published. Realtors list over 99% of real estate listings, according to the industry data. In some areas in Southern California that number is closer to 100% of Realtors listing residential real estate, but who’s counting.

    There is a lot of “agent speak” about how they advertise real estate listings to prospective sellers. After they obtain the listing, some don’t talk anymore about their advertising and marketing goals.

    For the Record. When you list your home with a Full Service Brokerage as is Connor – Paris MacIvor and Associates, you are going to be having the Multiple Listing Service utilized to it’s maximum capacity.

    Zillow and Trulia – for your information, do not have access to the Multiple Listing Service, at least within our local Board of Realtors, directly. They have to use workaround methods to connect and scrape the listings for publication. They are Syndication Websites. They don’t sell real estate. They only publish homes for sale and sell information of those who use their sites to search and find home’s value. They mostly do this by having agreement with the Brokerages. This is intel that most agent’s don’t know. But I will tell you that the National association of Realtors and the California Association of Realtors do their very best to protect their home sellers interests.

    When a listing hit’s the Multiple Listing Service, it gets syndicated to “other” online portals which show homes for sale. Those in which they allow the listing feed cannot be antithetical to their Realtors and their efforts to sell residential real estate.

    When we take each Santa Clarita listing, we are entrusted to sell for our Santa Clarita home seller, and we do some amazing things. Self publication on SCVnest and Which gather the lions share of those searching for homes and real estate within Santa Clarita Valley. We also speak about the homes we list personally on, where we have a tom of followers and visitors to learn more about the real estate process.

    REMAX of Santa Clarita and REMAX of Valencia searches which are conducted over 1000 of times per month by real estate and home buyers, we are the top of the local results for both of those listings! – In other words, we are getting those buyers calling us.

    The Multiple Listing Service for Santa Clarita isn’t just local. We have MLS access for home listings in all of Southern California. If a client wants to see the most recent listings within a 75 mile radius of where our offices are head quartered, they have access via This is due to a data share agreement between various southland Boards of Realtors and benefits the real estate buyer.

    Most top producing and top shelf realtors in the Santa Clarita Valley, and elsewhere, use the MLS multiple times per day. They are constantly accessing the new listings which have been published to see if they have clients which are searching for those property types. The Top Realtors also have systems in place, like, which will be sending the newest real estate listings to their clients at the moment they hit the MLS.

    Like having direct MLS access as Realtor’s do, SCVnest and sites like it, are giving home buyers wonderfully accurate intel. The listings are published within minutes. Those who are searching don’t have to worry about being spammed. Those who are using and sites like it will not have their personal information sold or traded to anyone. Any one searching for homes on will have their personal and private information protected and secured. Plus – the SCVnest has a wonderfully usable and attractive interface to do your home searching. SCVnest is also the system used to find out what your home is currently worth in Santa Clarita and Elsewhere in Southern California.



    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.
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