If you are a home seller and have not hired me to sell your home make sure your agent is not uploading your listing to the MLS, multiple listing services, without having all of the photos.
They also need to take those photos and rename them all with keyword friendly titles that they can obtain from a keyword search tool.
I know that some agents are saying, they are going to let Zillow and Trulia do it for them. The problem here is you don’t want those two entities having that type of control over professional and paid for photographs.
You want to remain in control of that data stream. Take the time to download them from the server where your photographer will be leaving them. Rename them to match the property with keywords in mind and maybe direct contact Intel for you, then re-upload them into the virtual tour again.
In some cases, your photographer may get the photos about 50% there with the renaming, but you cannot be satisfied, take the few minutes and get it done.
After you rename the photos, you will also have a set on your computer or accessible on the cloud (depending on your storage habits).
You are going to want, as an agent, and to your seller’s advantage, upload those photos to the other online sites and systems before they get grabbed by those entities during their daily upload process.
Only one photo or none
Never, ever, put the listing on the market without having all of the images.
The internet has made finding homes for sale easier for sure. The buying part of real estate is harder than ever and continues to get more complicated.
When the agent is too much in a hurry and does not have all of the photos yet, they may attempt to save time by placing the listing onto the market anyway. They know that the Board of Realtors is going to allow time for them to get the photos together and have them uploaded into the system.
The issue is when people are searching online, some of the real estate search systems do not know properties that don’t have photos at all. In some cases, you have to search for “show me homes without photos” button to activate them. The act of you not being ready to release all of your seller’s real estate listings’ majesty is causing your sellers to lose potential home buyers.
Some of the real estate syndication websites, once they upload the listing from the agent’s broker, they don’t do another pull for a while. Even if the agent were to upload the photos a couple of hours later, they might not re-populate the online real estate channels quickly. Not having everything 100% ready for launch brings us back to the dilemma of having to know where the “reveal homes without photos” button are on the real estate syndication website.
First impressions are key
When people are ready to buy a home, they won’t let anything get in their way. When you have an inept real estate agent that does not take the time to understand how technology has advanced and does not care enough to learn it because they are too busy traveling all over the world, you have chosen poorly.
Most agents say I pay someone to do that part, and I take the listings. That is where the actual difference between the top agents and the riffraff lie.
Real Estate is about sweating the details.
There are ways that only those who “work at learning” the back alley tech can have their home generate leads from all over the world. When you have the most significant online hits, that home you are selling is going to be noticed.
It won’t be noticed if it was uploaded with a single or no photographs.
This article came about with a Valencia Summit listing that just went onto the home sale market in Santa Clarita CA. It has a front photo, nothing else. It’s a seller’s market, but in the over 1 million dollar price range, those homes don’t have the showings that the 500k to the 600k range have.
I’m Connor MacIvor, and I have taken the time to learn the tricks and tactics that work along with the continually changing online strategies which help my sellers take advantage of the real estate spaces to the hilt.