“To Pay for Clicks or to Not Pay for Clicks”, that is indeed the question.
If you are a masterful writer of content, or even a so-so one that is creating content by answering consumers questions, you will not have a need for “pay for click”. But, if you are just starting out on-line, the “pay per click” does level the playing field when it comes to “on-line exposure”.
Know your Business keywords:
Have you ever wondered how people may be searching for your business? In the Santa Clarita Valley, as far as real estate is concerned, we have various costs’ associated with the “largest” keywords in our market. “Santa Clarita Real Estate”, can cost a Buyer anywhere from $3.00 to $7.00 a click. Don’t look at this as a way to end your competition and deplete their pay per click balance. You only get one crack at a competitors balance from the clicking on any sponsored ad.
Google has a Keyword Tool. Type in some brief business information and you will see the results populate the page. You will be able to see how people are searching for your type of business.
Pay Per Click companies:
While there is not much to putting together a pay per click ad, most can do it themselves, it may not hurt to talk with company that only does “pay per click” management. Some of these companies can be quite insightful when it comes to managing your pay per click campaign. I’m sure some of those pay per click companies rep’s will respond to this post, see if their comments below add value or are built around self promotion only. Go for the ones that are “adding value”.
DIY – Pay Per Click Do it Yourself:
After you get your keywords and what you want to be known for, get into Google and start your own Pay Per Click Campaign(Ad-Words). The same would apply for Yahoo and Bing. You can set your pay per click campaign at only one of the Search Engines, or you can set accounts up on all of the Search Engines. Your choice, but I’d start a bit slower to tune your ads and landing pages(more about this next…).
Start slow, find out what items get more clicks. Make sure you have a “contact” form that is highly recognizable on the landing page. Make every dollar spent on the pay per click campaign pays off by having the page, you have the “clickers” land on, optimized in the best way possible so you can obtain the visitors information and conduct a follow-up.
Organic versus Pay Per Click:
We will talk about “Content being King” in a future post about your BEST Business methods. However, I’ll leave you with this. While Pay Per Click campaigns work well. There is something quite reassuring, to a “Googler”, to have your own business website at the top of the “organic” search results pages. How you will do this is by adding value to what you sell or to the service you provide. Write without ceasing and then write some more. Get involved in the conversation, ask questions and answer the same.