Price Changes are Super Sexy for most real estate buyers

    The Santa Clarita Valley price changes happen for a couple of reasons.

    Maybe the sellers see that the activity on their home is so “mind boggling” they want to up the price to get more in their pocket when it and sell homes

    Maybe the sellers are lacking showing activity and the home has been on the market for a while, they want to lower the price to “revive” the listing and get the “buzz” refreshed.

    There are many reasons why this Price Change Strategy can work for a Real Estate Seller and be to the advantage of a real estate buyer.

    Seller Advantage:

    • refreshes the online syndication of the home

    • creates buzz about the home for sale as it’s been “reduced”

    • allows the Savvy Realtor to repurpose the marketing

    • starts the showing cycle over again

    Buyer Advantage:

    • let’s the buyer know the seller may be more negotiable

    • brings the home more inline with comparable values

    • reduces the risk of appraisal coming in too low

    • allows the buyer to feel better about offering less than list price

    Viewing Price Changes As…

    Some look at price changes as if the seller is starting to bleed out. This view couldn’t be further from the truth.

    Just before we place a listing online, we have to make it ready for public consumption. We also have to ready it for the real estate search engines and real estate syndication sites.

    We want the “marketing” of the listing speak all of those portals “languages” so it can be uploaded and attract the maximum amount of real estate buyers.

    We do this with everything and ensure our real estate sellers homes are pitched to the hilt for maximum online exposure.

    Thanks for taking the time to read about our “how to list and sell real estate”. Keyword being “sell!” – Be safe.

    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.
    Comments are closed.

    Contact Us Now

    Any questions, comments, or feedback

    SCVnest Radio Show (listen now)