Is Print Advertising Dead?

    You might have heard that print advertising is a thing of the past and everything should be dumped into the Internet, Pay Per Click, and Search Engine Optimization.

    Not entirely… How is your market?  To whom do you make a stronger effort to provide your service or product to?  I know you want to sell everyone, but that might not be the best way to approach your business.

    If you sell Transmissions – Advertising and targeting the Shoe Repair Business Owners will do you very little good.  But creating a Niche Market by Employment or Business will.  Focusing on the Transmission Resellers, the Automotive Shops and Dealerships will make the difference between good and BEST.  How about the private Auto Mechanics?  I bet you can find a lot of their services on Craigslist – Reach out and let them know about your Transmissions and how wonderful they are.

    Keeping your Ad Simple is key.  Don’t overwhelm the viewer to a point of wanting to turn the page. When I went through all of the Instructor Schools with the LAPD – They wanted to limit the Power Point Slides during presentations to about 6 bullet points. Research had shown that any more would become hard to read and more difficult to remember.

    The same will work with your publication print.  Keep your topics, services and products short, direct and to the point.  It will serve you and your business Well!

    If you are a local Santa Clarita Business or a Business that contributes to the Other Local SCV Businesses, Residents and or quality of life for the Santa Clarita Living World – Please contact us to be on our Local SCV Moves Radio Show sponsored by Blog Talk Radio.  It is fun and will do wonders for your Business and recognition.  Best of All – It is FREE.  Be Safe and Let us know how we can help you!

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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