When you are considering what home to purchase you will want to make sure your source is Clean and Accurate. When it comes to our Buyers Briefings in our offices – When our clients come into sit down with Paris or I – They have usually picked up a Real Estate magazine downstairs in the Lobby at RE/MAX of Santa Clarita.
There is no problem with this, I am not the “publication police”. But it has a place for explanation during our Real Estate Buyers Briefing. We explain that there is no “police agency” with the publishers for the agents stuffing the content into those publications.
The reason that is important for you to remember is that when you are calling those “toll free” numbers with extensions that are in place for each of the individual listings, your number is being trapped and you are going to be called back.
Another interesting side note has to do with the Property Photos and corresponding prices. A agent can take a photo of a listing that is in the Antelope Valley that sold for $150K. I said “sold” – as in “already closed escrow and no longer available.” This photo and information with the toll free number or a website form page can be placed in the publication with a Unbelievable Price. Remember – “If something sounds too good to be true – it probably is.”
I know this because I educate our clients to let me call as their Real Estate Representative. I am their representative with all things Real Estate – They understand I know the Market, the Areas, the inventory, the vernacular and most of all the agents methods of Operation.
So, when I call and inquire, after introducing myself, there is usually a bit of verbal stumbling on the phone. But only when they are attempting to place something that is “not real at this time” into one of the local Housing Publications in order to Generate Leads from unassuming browsers.
In Closing, there are those folks that have not made a decision whether to buy or not to buy. There are those that have not committed to selling their home. Those are the Browsers. A Browser is a person that does not have all of the facts. They are either not informed enough to make a decision or it is not the right time for them to do so. In order to know what the “right time” is – you need to saddle yourself to a Real Estate Market Expert. Be Safe and We will talk with you soon!!!