Interrupting marketing is alive and a bit sickly

    Zillow, Trulia, and an Internet marketing company on Cahengua in North Hollywood, are the latest additions to my list of interruption marketers.

    In real estate you might be familiar with the “interruption marketers” in my business as the door knockers, post card mailers, and the email list hi-jackers.

    What is it about the world that business owners, operators, and sales people have to ascribe to these “interruption tactics” in this day and time? What about the “strategic marketer?”. Where are they?

    Tactical is the quick blade. Strategic is the long tail. The things that you do to keep your pipe line filled with prospects, without interrupting people, is known as “strategic”.

    After doing a little work with google places (check out our video on how you can get your local business advertised for free on google by typing in the phrase – 7 pack – into the MacBOX below,

    I received three phone calls in an hour from those three companies wanting me to sign up.

    I guess they are a little behind the times.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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