Zillow, Trulia, and an Internet marketing company on Cahengua in North Hollywood, are the latest additions to my list of interruption marketers.
In real estate you might be familiar with the “interruption marketers” in my business as the door knockers, post card mailers, and the email list hi-jackers.
What is it about the world that business owners, operators, and sales people have to ascribe to these “interruption tactics” in this day and time? What about the “strategic marketer?”. Where are they?
Tactical is the quick blade. Strategic is the long tail. The things that you do to keep your pipe line filled with prospects, without interrupting people, is known as “strategic”.
After doing a little work with google places (check out our video on how you can get your local business advertised for free on google by typing in the phrase – 7 pack – into the MacBOX below,
I received three phone calls in an hour from those three companies wanting me to sign up.
I guess they are a little behind the times.