Ask most real estate agents how they are doing and the first thing they will tell you is how busy they are. As if “busyness” equates to success. I have met many busy people who aren’t successful. These types of folks are more commonly known as “clipboard Carl’s”. They always seem to be very busy, but get nothing done.
It seems like an unstoppable stream amongst real estate agents. It’s like the banter which one would find at their local business water cooler.
I remember a few years ago when the saying was “Green is the new Black”.
I get it – I think all the hardest working Santa Clarita real estate agents are busy. If you are not busy, then you are not doing real estate right.
I know this for certain, if a real estate agent is too busy for their home sellers and home buyers, they are going to lose business.
Never ever be too busy for a client. That motto has served me well since my start in the Santa Clarita real estate business in 1998. When we started in real estate, it was much more “hands on”. While there were computers, they were no where they are today. While the internet was in existence, it was not in full swing and trusted. Heck, when we started in real estate faxes weren’t trusted, expensive and rare.
The other motto that I adore is the one referencing, if you are “too busy” – then don’t take on any more real estate buyers or sellers. If you do you will be harming your own reputation and turning people against the profession due to the lacking service.
The bottom line for all the real estate agents I train and which I take to heart is to always serve the client above and beyond their expectations. This should start with the very first contact, throughout and after the real estate process and transaction.
I tell my agents, never be lazy. Never be unavailable unless directly with another real estate client. Try to pick up the phone as much as possible and include all parties on the correspondence when able. When you hear those recorded voice mail greetings which say “I cannot come to the phone right now, I’ll be returning calls today between 4 and 5pm…” That is not good client service, not at all!