I carry my iPad with blue tooth keyboard attached with Velcro everywhere I go. I have the WordPress app installed and it’s hooked up to this blog and my other 4 focused Real Estate blogs.
When I have to head out to the store, it takes me at least 15 minutes more than if I was not addicted to writing about our business. When I get home the words always ring true, “What took you so long???” I respond, “a long line, a crash, police activity (what ever fits the given situation, but never “I was blogging”).
Do you find yourself doing anything similar? I have to write – there is always something to write about and I have to keep it up if I want our business to stay on top and ahead of the pack when it comes to the search engines. You see, our business is not just competing against other local real estate agents, if that was the case we’d be fine.
No, we compete against major and big money Real Estate syndication websites. Those websites that are built to capture potential clients personal information and to sell it to agents paying for those leads. An agent can spend thousands of dollars a month to be a member of one of these “large lead generating” websites. Those Syndication sites, in turn, spend some of their revenue made from selling your personal information on SEO, Content and Internet Technology staff.
They are quite good at this part of their business model – they take in hundreds of thousands of dollars each week – from real estate agents and other “members”, It’s no wonder why they are on Page 1 in multiple locations when people are searching for real estate and agents.
Moving into our realm, the realm of the local real estate agents and content blogger – We have found that we can compete. It just takes work when one refuses to pay for their content and desires to write everything themselves. It is a commitment. It is something that has to be done each and every day – come Hell or High Water (as mom used to say), it has to be done.
I remember when I first started real estate – it was the “cold calling or door knocking” that had to be done every day. It was the way of the “interruption marketer”. Today, people hate to be interrupted. Today, that time an agent used to interrupt people with, is better served developing an “inbound” strategy. Be where people are looking for real estate, homes etc. 87% of the home buying and selling public are looking on-line before contacting a real estate agent, be where they are going to find you.
To get on Google or Bing’s almighty Page 1 – and to compete with the real estate syndication websites is very difficult and takes one heck of a time commitment. However, we do this quite well. The time is there – and we get faster every day with the writing of Good and Valuable content that people want to read.