As with all of our(us), “older” internet aficionados, it used to be that more was better.
In the beginning one could build a single page in their website that had keywords (the same keywords), repeated over and over again, and the site would rank at the top of the search engine results pages(serps).
BTW – Black Hat references the BAD type internet trickery to get one’s website or brand to the top of the SERP’s. Likened to the villainous cowboys in the western movies – having always wore a black hat.
On the other side of the coin – you have White Hat SEO practices and you have Grey Hat in the middle.
I built a lot of Google Business Pages – too many in fact.
I did not realize this until I started to grasp the importance of keeping track and up with those in my circles.
Today, I have an entirely different view. That view has changed because there is a lot of necessary upkeep and time to be someone that others want to circle on Google Plus.
You could be just a typical Google Plus taker. Not responding to others, not engaging in the conversation and constantly plugging what you are selling.
Or – You can be someone that interacts with others and cares about what they have to say and think.
As for all of the Business Pages I created, I’m taking them down.
Because to stay at my current level of interaction, I would need to clone myself 50 times to keep up with those I have built.
I don’t even think my wife would care to have 50 of me running around. Heck, she has a hard time with the one 🙂
You can find me on my Favorite Google Plus Community – the REC, Real Estate Community. See you There!!!