How do you keep your edge?

    An Edge in sales as to do with being able to remain sharp, on the cutting edge and being able to slice through the B.S.

    Junk comes in all shapes and sizes.  You might be high on the search engines and get calls from “sweat shop” internet companies that promise you the world for a small fee of $49.95 a month.

    When you edge is sharp you quickly realize that they are approaching you by wanting to take complete advantage. They are hoping that you are “unlearned” and “dull”.

    I have often thought how much I would pay for someone like me.  That cost is almost unfathomable.  I would not be able to afford someone who had as much passion about Real Estate as do I.

    You probably have wondered what it would cost you to hire someone who has your same passion.  That cost to you, “priceless”.  There is only one “you”.  If you take 30 minutes a day away from some “waste of time” activities and re-focus it on writing about your business, craft or service, you will soon see that you are starting to rise above the crowd.

    The simple truth is that Google, Bing, and Yahoo loves content.  Fresh words that convey value to those that are seeking someone who is in your business.  “Giving Value First” is the key to any successful on-line presence.

    Give it a shot – let those out there know you have kept your edge and that you are keeping up with the times.  Open Your Facebook and be creative.  Don’t sell yourself or your business.  Get known as someone who does not copy other’s posts or quote others from the past. Be Different.  Be a Friend.  People love that.

    I have not heard it said better, Jeffrey Gitomer said in one of his recent books, “All things being equal, people would rather do business with friends…  All things being not so equal, people would still rather do business with friends…”

    Get out there and make some!!!

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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