Are you a Google Searcher that sticks only to page 1? Or do you know that most of the page 1 results are held by Large Referral Companies. They make their money from referring to those that subscribe to their services.
In some cases – this is not true. But if you look for Santa Clarita Real Estate – the first 5 or 6 results are all Big Corporate Real Estate. Trulia, Realtor.com. Homes.com, Yahoo real estate, etc. You might try having a look at page 2 to see who is also populating the Organic Searches.
You want the best “whatever” you are searching for – you don’t want to give your information to a service provider that will just resell it to “only God knows who…”