“The City – Santa Clarita, I work here – I’m a Realtor!” (in the best Joe Friday impression I am able to do)…
They start with speaking with their “professional” and “client based” sphere of influence.
The professional groups are going to be those local and “larger than local” networking groups to which the agent belongs. They are going to start “spreading the word”, once they have a signed contract. Depending on the state of the current market in which they are listing your home, will depend on the timeline of the pre-marketing campaign.
However, before the Signed Contract and between the time of speaking with the client and the appointment, a GREAT Marketing Realtor in SCV will start “hinting” of what’s coming up…
This act alone creates buzz amongst the other Realtor which are representing approved and qualified buyers who are looking for homes and real estate.
The second step of this “pre marketing” blitz comes in the way of the same Realtor marketing and advertising your home to their Sphere of Influence. We have over 4700 clients we know personally on our contact list. These are a combination of past clients, current clients, friends, family and past work associates. These are not strangers – you ask them about Connor and Paris and they will know who we are and explain how we are connected!
The client based groups are those who have trusted and used your chosen agent in the past. They are the “biggest” cheerleaders of the agent you are hiring. They have “big mouths” – which in the real estate advertising case – is fantastic in application to your home which is being pre marketed.
Social media plays a HUGE part as well within the “pre marketing” campaign of the best Santa Clarita Realtor Team.
After these stages are fulfilled – it’s a matter of our online presence and our placement within the online channels. I have written over 10,000 articles about real estate selling and buying since I started writing back in 2004. (pre 2004 there was not much of an online need due to publication print still being the standard) BTW, I’ve been a Real Estate Agent/Realtor/Consultant/Representative since 1998!
I sincerely hope this has shed some light on our process of Listing Santa Clarita real estate and homes. Let me know when you are ready for me to start advertising and marketing yours and Have a GREAT Day!