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    Get busy living or get busy dying with your business marketing

    I quit the LAPD when the real estate market burst. I had resigned shortly after New Century bank folded.

    I remember thinking to myself quite often, I did not quit the LAPD after 17 years, give up having a pension three years away, to fail in real estate.

    One of the things that I realized quite early is most agents seem to be lazy. In fact, when I tell others in our industry my daily schedule, I get a dumfounded look. We are not the most successful agents in the Santa Clarita Valley, yet.

    Some ask if I think all of the content I write is worth it. I tell them to check Google – run some of those Santa Clarita real estate keywords. See where our Paris911 Brand is and then ask yourself that same question. I know it is. In fact, in another two years, I foresee no one being at the tops of the Search engine results pages except us 🙂

    In business, you have the self motivated and those that need to be hitched to and dragged along. I am not sure how that “type” works out – but I am definitely on the side of the primary mover. Someone that is self motivated and if they don’t know they find out and learn.

    I love that type of business man/woman. They make me happy. The reason I bring this up has to do with some that come into my offices for training and say, “OMG, that’s too hard, I cannot believe all of the work it takes, can’t I just pay someone to do it for me???”

    Here is the real estate model:

    I know right!!!! However, the top of your competition is not paying anyone, they have learned it and are applying it daily. They have time to focus on 3 hours with regard to the inbound marketing concept by writing content. They are going to run circles around all of you paying the real estate syndication websites for leads. They are becoming true Local Real Estate Experts.

    Start reading, start listening to marketing podcasts, start reaching out for a mentor in yours or another industry. Get someone that you can rely on and someone that knows what they are doing and hitch your trailer to theirs.

    BTW – if you provide a Local Santa Clarita service to our community. If you have a local Santa Clarita business, or if you just want to come onto the Santa Clarita radio show – let us know because we are on Tuesdays and Thursdays at 1030am in the morning PAC – it is not that radio show session that gets the HUGE amount of traffic to your business.

    It’s what I do with that show on line that does. Be Safe – Talk soon and remember, our Santa Clairta Business Radio show is FREE. Santa Clarita business radio

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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