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    Do you really need someone to build your blog for you?

    I mean, is it really necessary to have “experts” put together a wordpress, drupal or other CMS install for you?

    I have been with Kinetic Knowledge for the past 3 years.  I work daily to expand my knowledge about WordPress by utilizing my Google Reader coupled with listening to hours and hours of Podcasts via iTunes about WordPress and Search Engine Optimization.  When do I have time for Real Estate?  Well, I don’t sleep much and have a team 🙂

    With all of the learning that I attempt on a daily basis, I have to say that I don’t have a lot of “free time” to keep up with all of the changes with algorithms, wordpress and seo. I know my keywords and know what clients find valuable with regard to Real Estate. (you should too!)

    I have recently started my own “self-hosted” installs of WordPress. I have built WordPress blogs with DreamHost, BlueHost, GoDaddy hosting, Simple Scripts and Host Gator. All are relitavely simple to use and most people are able.  Their wordpress installs work out of the box.  I have even joined Woo Themes, on a subscription basis, so I can install their themes on these “do it yourself” self hosted WordPress Blogs.

    Do you know what I have realized?  There is a lot that goes on in the background of the Internet, which makes paying attention to the WordPress engine, a full time job.

    The decision now comes full circle.  Do I abandon the blogs I have built and written content on or do I attempt to pay them the attention they deserve?

    I type about 70 words per minute on my Acer Laptop, with bursts on my DAS keyboard up to 100 WPM.  However, even with an

    My Real Estate Team

    endless steam of ideas about Real Estate and what the readers find valuable, I find it very difficult to keep on top of the content.  I have started to sacrifice the necessary additions to posts, like the embedding of attractive photos. ———–>

    Paying a modest fee to keep my “main blogs” running smoothly, with security updates and with Search Engine Optimization, is a necessary part of our Content Marketing approach to our Business.

    Speaking of those blogs I built on my own self installs of WordPress, when visitors get to those sites, they only stay if they find the content valuable.  If they find they are “apparently new” without any value, they leave – so says the Analytics Data.

    One other thing – when I call Chris and or Michael with Kinetic Knowledge with an issue, which I usually cause(which is very rare), they fix it.  When I have an issue with my own “self installs”, I am on my own which takes valuable time from my business of Real Estate.  Real Estate is where I earn my living and this cannot be.

    From a self-proclaimed “do it yourself-er”.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

    2 Responses to “Do you really need someone to build your blog for you?”

    • Robert Gardner

      Written on

      Paris, great article.

      Yes, technology has become easy to use and website installers and even managing them is something most people can be trained how to do. But that is only 10% of the whole picture. Its no different than selling a home. Anyone can do it. And many people do. But there are ins-and-out of the business, connections and experience that have a lot of impact on the seller’s time and possibly bottom line on the sale of their house.

      Same goes for the court room, you can represent yourself. But good luck.

      I think a hybrid model is the best approach for those that are more savvy (I think you are way more than most – and you do have team Connor!) and have the time they can dedicate to their websites.

      Updating pages, changing prices and posting blog entries can easily be done by the users and leaving the technical, coding and even methodology and best practices to your professional. That’s what we have done at Santa Clarita Web & IT since 2003.

      Maybe we can be your next (#shoplocal) web host?

      • paris911

        Written on

        Absolutely Robert, you hit the proverbial nail on the head. I am just glad I was able to wrap my mind around a “ninth” of your world…


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