Chasing the real estate market

    When we are in a declining market, the worst thing a seller can do is chase a declining real estate market.  We have watched this happen time and time again and it is the “least productive” approach to real estate re-sale for any Santa Clarita Seller.

    Selling santa clarita real estate exposure is the key“We always explain to our sellers, when in a declining real estate market, to approach real estate as if they they were buying themselves…”

    As we do when we set our Santa Clarita real estate buyers with their own website portal that populates daily with the newest Santa Clarita real estate inventory that matches the search we put together.  We make sure the search – is current – active and reflecting of any and all price reductions.  When our buyers watch as the sellers reduce the price, it is like chum in the water to a shark.

    Buyer smell desperation.  That is not a good place for a seller of real estate in a declining market.

    Therefore, we educate our sellers as the banks require their listings to be priced.  We take today’s market value and reduce the price for a 90 day in the future estimate.  If we are declining from 2-5% per month, as we are at the time this was written, we can deduce that the market price should be anywhere between 6 and 10% after three months as elapsed.

    The banks know their business, so this benefits our sellers when it comes to marketing their property.  When you take into account a 90 day typical Days on Market time frame – you have priced your property in the best way possible.

    That way, you, as a Santa Clarita Seller, have not priced your property in a position to chase the market.

    Get good advice when you are selling in the Santa Clarita Valley.  Make sure you real estate agent of choice has the BEST internet exposure possible.  Do some googling to see where they are placed.  If the buyers are finding them, they are finding your listing that you have entrusted their selling of.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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