• Home
    • Blog
    • Are you wasting your time marketing to the middle?

    Are you wasting your time marketing to the middle?

    The Middle

    There is a lot of competition for the “Middle”.  In the Middle – are the majority of the people in the world.  What if you were to focus your marketing to the fringes?  Those that are at the ends of Society and where the population at large could also be called a “Niche”.

    Santa Clarita business marketing
    Click on the photo to subscribe to our Santa Clarita Fringe Updates 🙂

    Today it seems that all “Big Marketing” is targeting the center of the world.  From a “accountant’s” point of view, it makes sense to advertise to as many people as possible.  Heck, you may only get one chance to say what you have to offer.  For Local Businesses the Middle is the Enemy!

    It’s too loud in the Middle

    Have you ever been at a Rock Concert?  The music is so deafening, it is hard to converse with those around you.  The middle of society is not much different.  There is a huge amount of noise being disseminated within that sector.

    What if you were to move to the ends?  It is far less noisy and you will be able to build some “Stark Raving” fans.

    Start Listening

    Get them involved in your conversation.  In the process, you will reap tremendous rewards.  Don’t kill people with your “Social Media” plugging.  Be gentle and get the conversation started, sustain it and comment only when necessary.  A Good example is FaceBook.  Your personal page should be kept clear of “grandstanding and self-promotion”.  That is what Business Pages are for – Get one…

    Listen for an example of a FaceBook post I put up recently – Over 38 likes and a boat load of comments…  The Audio portion that I am talking about starts after the Santa Clarita Election Results – at the 35 second mark…

    Where are the Fringes

    Okay, I’ll bite, where are the Fringes of which you speak?

    How about those in the world that don’t watch TV?  Maybe the “tech savvy” populous.  How about Grips that work for a single Motion Picture Studio.  How about the staff at Walgreens?  Find a Niche and get to know everyone in it at a personal level.

    Let them know you care and can help them with “insert your product or service here”.  It will be one of the best things you can do for your Local Business.

    What do you think about marketing to the fringes?  Does it make sense?  What steps will you take to achieve this with your marketing efforts?

    Trackback from your site.

    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

    Leave a Reply

    Contact Us Now

    Any questions, comments, or feedback

    SCVnest Radio Show (listen now)