I remember when being indexed by Google was not super hard. When, if you wrote real estate how to and help articles, you’d make it first page.
Not only the first page but if you made sense and weren’t self-absorbed – you’d hit at the very top.
Now Google local has some of the local agent’s back’s covered when someone is doing a search for real estate in a certain community.
It’s not a bad place and it’s a place where the Big Real Estate syndication websites are not able to obtain.
However, I wish that the rankings were changed so that a local agent, one that solely produces content related to the service and protection that should be offered in real estate via stories, were to be given a boost. That is a boost on the organic over Big Mega Real Estate and the Syndication Websites who are selling leads.
I do think that the local, boots on the ground, sole real estate agent should be more important in Google’s eyes than a syndication website.
Syndication websites don’t have 100% of the listings. Syndication websites are dependent on the Brokers giving them permission to display those listings as a workaround to the Multiple Listing service permission enclave.f c
Of course, the real estate agents that are working for those brokerages are a bit angry. That is a tale for another day.
Syndication websites monetize themselves by selling a home seller and home buyer’s personal and private information to a lot of vendors. Real Estate agents, big box stores, home improvement warehouses, and more.
I have a syndicated real estate radio show. I have over 10,000 real estate articles that I have written about various processes that occur, some well known and some hidden, within the buying and sales experience.
I know that “fair” is a thing of the Past. There is no way a local realtor can inject the kind of funds into PPC ad’s that the real estate syndication websites can.
I get that. I was in a venting mood and thought I’d bring this up to my real estate agent friends.
I have a feeling, not because of this article, but because it will make more and more sense in the near future, the real estate search websites are going to be making a hard left and lift up the local “hard-charging” realtors once again on page 1 of search.