Are local realtors more important than Big Real Estate?

    Local Santa Clarita - Valencia RealtorI remember when being indexed by Google was not super hard. When, if you wrote real estate how to and help articles, you’d make it first page.

    Not only the first page but if you made sense and weren’t self-absorbed – you’d hit at the very top.

    Now Google local has some of the local agent’s back’s covered when someone is doing a search for real estate in a certain community.

    It’s not a bad place and it’s a place where the Big Real Estate syndication websites are not able to obtain.

    However, I wish that the rankings were changed so that a local agent, one that solely produces content related to the service and protection that should be offered in real estate via stories, were to be given a boost. That is a boost on the organic over Big Mega Real Estate and the Syndication Websites who are selling leads.

    I do think that the local, boots on the ground, sole real estate agent should be more important in Google’s eyes than a syndication website.

    Syndication websites don’t have 100% of the listings. Syndication websites are dependent on the Brokers giving them permission to display those listings as a workaround to the Multiple Listing service permission enclave.f c

    Of course, the real estate agents that are working for those brokerages are a bit angry. That is a tale for another day.

    Syndication websites monetize themselves by selling a home seller and home buyer’s personal and private information¬†to a lot of vendors. Real Estate agents, big box stores, home improvement warehouses, and more.

    What if Google were to modify their algorithm so that the local agents, who are producing good content, are placed higher than the real estate syndication websites?

    I have a syndicated real estate radio show. I have over 10,000 real estate articles that I have written about various processes that occur, some well known and some hidden, within the buying and sales experience.

    I know that “fair” is a thing of the Past. There is no way a local realtor can inject the kind of funds into PPC ad’s that the real estate syndication websites can.

    I get that. I was in a venting mood and thought I’d bring this up to my real estate agent friends.

    I have a feeling, not because of this article, but because it will make more and more sense in the near future, the real estate search websites are going to be making a hard left and lift up the local “hard-charging” realtors once again on page 1 of search.

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. is where you will find over 10,000 real estate articles. Go to to listen to their latest real estate radio broadcast.

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