While there is not much love for the major real estate syndication platform from most agents not paying them. Also coming from some “distraught” sellers that hate their z-estimates, they seem to have a good rule book when it comes to real estate agent reviews.
When it comes to zillow you will see, first hand, they are attempting to compete with Yelp when it comes to reviews. That is as reviews are applied to real estate agents.
Zillow could care less about having doctors reviewed, at least for now 🙂
When you are a real estate agent getting sold on their platform, they care about your ability to have “positive” reviews written by your past clients.
They want to make sure you have this ability, especially before they sell you a “high performing” zip code.
I know part of their rationale has to do with “keeping good” with the agents who already own those areas.
However, during the “review” process, those that are reviewing the agent, need to access the account they already have on zillow or to create one.
That is a clever way to “verify” that the reviewer is someone that is real and not someone’s mom. LOL – at least limiting mom to only one review.
There is also the address of the “reviewer”, which is needed, so it can be cross checked with the agents personal home selling history.
If you are a seller or a buyer, it has fields available for those as well.
Here are some of the fields on Zillow’s Review Page for Real Estate Professionals:
- How likely are you to recommend…
- Local knowledge
- Process experience
- Negotiation skills
The best place a real estate agent would be to have 5 stars in all fields.
This is good for Zillow and even better than the agent.
While some people in the world see someone that has hundreds of five star reviews as gaming the review system, most do not.
Be safe – I hope you enjoyed my article – even if you are a Zillow Hater, it may shed some light on how they operated on the Real Estate agent review level!