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    A Few Truths regarding The Marketing of Santa Clarita real estate

    If you have an agent telling you they are tops in marketing, the way to prove it is to see where their own personal real estate Website or Sellers Website ranks in the SERP’s – Search Engine Results Pages.

    That is the proof. Check them out – google related Real Estate Keywords. Here are of the few most searched real estate keywords when people want to inquire into Buying Santa Clarita real estate:

    – Santa Clarita Real Estate
    – Santa Clarita foreclosures
    – Santa Clarita agents
    – BEST Santa Clarita agents
    – Top Santa Clarita listing agents
    – Santa Clarita REMAX

    The number one keyword phrase for Santa Clarita Real Estate is just that(Santa Clarita Real Estate). It is the most expensive from a “paid ad” point of view with Google Adwords. It is also the most frequently used. Our Paris911 Brand fluctuates between the top – number 1 result and number 9 on page 1 of Google.

    While it is impressive to rank for that keyword phrase – it is not the end all.  Those that are searching for real estate using that set of keywords are mostly browsing.  We want our sellers listings to attract Serious and Well Qualified Buyers. That is where our Tech Savvy Websites that are driven by powerful content, that I write all myself, rock the Santa Clarita Valley.

    However, while that is great, that won’t realistically get your home we have listed for sale sold. It is going to be all of the other places where our Paris911 Team appears. It is our Strategic marketing – holding some of our sellers listings from being allowed to appear on Realtor.com / Tour Factory / Zillow / Redfin / Trulia / and the other real estate syndication websites.

    If you are a Web Searcher or get a bit of how the Google Algorithm works, when it is looking to give the consumer the best search results possible, you will know that Google hates duplicate content.

    I have proven, time and time again, all of the reports showing page views of specific listings do not bring success to selling a sellers listing.  Nor do they make a Successful real estate Marketer. Those reports are meaningless unless than accompany an offer for that home the agent is trying to sell.

    When you have a single listing that is being pumped to 100’s of syndication websites, because the agent granted them permission, you have tons of duplicate content. What if your agent were to be “savvy” enough to restrict that listing from appearing on those sites? What if they were only to allow that listing information to be published and appear on their own website? I’ll tell you what would happen, and I have seen it happen, Google Would Love It!

    It would kick your listing to the top of the Search Engines – or would it?

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    Paris and Connor MacIvor

    Connor and Paris MacIvor are in the Top 1% of Realtors Nationwide, starting their real estate business in 1998 with RE/MAX Gateway - Santa Clarita Valley and Valencia CA. Their becoming licensed real estate consultants and representatives came from the horrible experience they had when they bought their first home. There were many things that the agent they had hired did not explain and disclose, which per law he should have. Getting that agent on the phone after they closed escrow and after he had gotten paid was impossible. Paris and Connor called the broker, the board of realtors, the office manager and all they received was the promise of a phone call back. The remedy did come, but not as fast and in the way they wanted. That act - that bad agent was the reason why Paris and Connor became Realtors. That was all they needed to vow to never let the same fate befall anyone else, that befell them. Today Connor and Paris are focused on client service. Protection and top-shelf service with regard to their real estate clientele. They primarily work within the Santa Clarita Valley and Valencia CA. However, for a referral, where 80+ of their business is referrals they have License and Will Travel to other parts of Ventura County, Los Angeles County, and Orange County to handle real estate transactions for those who trust their real estate operation. Writing on their Real Estate Blog is a passion. SCVnest.com/blog is where you will find over 10,000 real estate articles. Go to SCVnest.com/radio to listen to their latest real estate radio broadcast.

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